Is Beauty Factory Really Cruelty-Free?

Is Beauty Factory Really Cruelty-Free?

It has been a long while since my last addition to this series. I did, in fact, have this piece prepared months ago, but I cannot explain why I have been hesitant to post it. If you’re not familiar with my “Are They Really Cruelty-Free?” series, let me enlighten you. I am openly and actively a true supporter of cruelty-free beauty and campaigns against animal testing. While there is a lot of information about International brands’ animal testing policies available online, there is a lack of information about the animal testing policies of our beloved South African brands. It is important to question brands about their claims, especially when they claim to be cruelty-free, and that is exactly what I do in this series. 

On 7 February 2017, I sent Beauty Factory a personal message on Instagram asking them if their products are cruelty-free. They were very good and responded almost immediately with, “All our products are cruelty-free.” That’s supposed to be it, right? Well, no. As I have mentioned in my previous blog posts, there are six boxes that need to be ticked in order to assume that a brand is cruelty-free:

  • The products should not be tested on animals at any point during production, including ingredients and the finished product.
  • The company should not test on animals.
  • The suppliers should not test on animals.
  • Third parties should not test on animals on the company’s behalf.
  • The company should not test on animals when required by law.
  • The products should not be sold in mainland China (where animal testing is required by law).

I sent an email to Beauty Factory on the 25th of May 2017 with my list of questions and received no response. On the 12th of June 2017, I copied my email and sent it to them on Instagram and I was told to send it to their email address and cc their general manager. I sent the followup email, cc’ing the general manager, on the same day and received no response. On the 27th of June 2017, I sent another email to Beauty Factory’s email address and cc’d the general manager again, this time expressing my concern for their lack of communication and transparency, and also informing them that I am a blogger and that I will be writing a blog post for my series whether they respond or not. That day, I got a response.

Here are their answers to my questions:

  1. Can you guarantee that your products are not tested on animals at any point during production, from the ingredients to the finished product? Yes
  2. Can you guarantee your company does not test on animals? Yes 
  3. Can you guarantee that none of your suppliers test on animals? Yes
  4. Can you guarantee that no third parties test on animals on behalf of your company? Yes
  5. Do you test on animals where required by law? N/A
  6. Are your products sold in mainland China? N/A

The abovementioned questions were supplied to the public by cruelty-free blogger, Suzi.

Here’s the email from Chantelle:

Although the South African Cosmetics Industry is self-regulated, we do follow EU Regulations. From 11 March 2013 a Full Ban on animal testing for cosmetics was implemented (EC No 1223/2009). This is for finished products as well as ingredients and combinations of ingredients.
We do not allow third parties to test on animals on our behalf nor do we test our finished products on animals. We do request animal testing certificates from our suppliers for ingredients that we purchase. The letter normally states the cut-off date that the product was last tested or states that the product has never been tested. (The cut-off date needs to comply with EU Regulations).

Obviously, I can’t tick all of the boxes here with Beauty Factory because the last two questions were not answered, so I cannot guarantee that Beauty Factory is 100% cruelty-free. I did send a followup email, on the 6th of July 2017, asking a few more questions including if they are considering getting certified by Beauty Without Cruelty (or a similar organisation) in the future, but I have yet to receive a response. I decided to end my attempts. However, if new information surfaces, I will be happy to update this post.

As always, I encourage you to use this information as a guideline to making your own decisions about the companies you wish to support.

Will you be adding Beauty Factory products to your shopping list?

If you would like to see more of my Are They Cruelty-Free? series, click here.



  1. November 10, 2017 / 9:03 AM

    I’m a bit confused by NA. I mean it’s either a yes or no. And it’s not a hard question either! I love these posts of yours, really enlightening.

    • November 10, 2017 / 11:02 PM

      I always list the questions in my emails, so they’re very easy to answer, but I still find myself chasing for answers. Thank you so much!!! x

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