*UPDATE (28/05/2017)! SwiitchBeauty got back to me with answers to the rest of the questions. Based on the owner, Rabia’s, word, SwiitchBeauty ticks all of the boxes and is indeed cruelty-free. This brand is not certified by an organization such as Beauty Without Cruelty and, although it is much preferred, it is not necessarily required. Rabia has not given any indication as to whether or not she intends to submit an application for endorsement to any organisation. It is up to you to decide whether or not you trust and would like to support the brand.*
SwiitchBeauty is all the talk here in the South African beauty community right now. I would give you a description of who exactly they are and what exactly they do, but I think it would be better if you read their “About Us” section. It’s worth the read!
As much as I would love to support and promote SwiitchBeauty, I made a promise to myself that I am not willing to break. I needed to know that they really are cruelty-free. You see, brands mislead their customers every day, especially when it comes to their suppliers and animal-testing policy in mainland China. So, simply stating that you are cruelty-free means nothing. This is why I took it upon myself to ask the questions that no one appeared to be asking.
There are a number of things that we need to know before assuming that a brand is cruelty-free:
- The products should not be tested on animals at any point during production, including ingredients and the finished product.
- The company should not test on animals.
- The suppliers should not test on animals.
- Third parties should not test on animals on the company’s behalf.
- The company should not test on animals when required by law.
- The products should not be sold in mainland China (where animal testing is required by law).
*UPDATED (28/05/2017)* Every single one of those points must be true for a company to be cruelty-free. Having said that, here are the questions and answers in a nutshell:
- Can you guarantee that your products are not tested on animals at any point during production, from the ingredients to the finished product? Yes
- Can you guarantee your company does not test on animals? Yes
- Can you guarantee that none of your suppliers test on animals? Yes
- Can you guarantee that no third parties test on animals on behalf of your company? Yes
- Do you test on animals where required by law? No
- Are your products sold in mainland China? No
I copied these questions directly from Cruelty-Free Kitty. Suzi’s blog is true to the term “cruelty-free“, so I knew that she would provide all of the right questions for us to ask.
Here is Rabia’s response:
“I take pleasure in confirming that our products / ingredients used in the products are not tested on animals at any stage in the manufacturing process as well as that SwiitchBeauty does not hire third parties to test our products on animals on our behalf.
While some of our products are produced in China – none of them are available for sale within the country.”
As you can see, only half of the questions were answered. Of course, this could be innocent and I would not like to believe that SwiitchBeauty is hiding anything. However, without a clear answer to all of the questions, I cannot guarantee that SwiitchBeauty is 100% cruelty-free.
I have sent a follow-up email to Rabia and I am currently waiting for a response. Hopefully, we will get answers, as well as SwiitchBeauty’s reason for not being certified by an organization such as Beauty Without Cruelty. I will update this post the second I receive feedback from SwiitchBeauty, so keep an eye out!