Until a few weeks ago, I had no idea that INOAR was cruelty-free. In fact, I didn’t even know that they existed until my mom came home with their Vegan Shampoo and Conditioner from the hair salon (I am a sad excuse of a beauty blogger, I know). Apparently they have some of the best hair products that one can find, and they are the creators of the Brazilian Keratin Treatment, so this brand is no stranger to hairdressers and experts worldwide. INOAR recently came out with a range of vegan products– something that they appear to be truly proud of. Here’s what INOAR says about their vegan range of hair products:
One of the best things about this line is what it doesn’t contain.
One of Inoar’s main philosophies is respect for life. All of our products undergo testing, but never on animals. The Vegan line has no ingredients of animal origin and was created to celebrate this attitude, to remember that you can – and should – choose cosmetics that maintain a respectful relationship with nature and animals. Products in the Inoar Vegan line are formulated using vegetable oils, such as coconut and olive oil, that penetrate deep into
the hair fibers, caring for your hair with maximum performance.
Hair with Maximum Performance
Packed with Coconut oil, Olive oil, Macadamia oil, Argan oil & Wheat Germ oil
Suitable for all types of hair
South Africa currently has three products from INOAR’s vegan range: a shampoo, a conditioner, and a multipurpose mask. The shampoo and conditioner go for R320 each, and the multipurpose mask goes for R575. I know, that’s not budget-friendly at all! However, I think that this has something to do with the brand name and the fact that it is 100% plant-based. I completely understand that most people would not want to pay R640 for just any shampoo and conditioner, so is it worth it?
The Vegan Shampoo and Conditioner are both packaged in dark brown plastic bottles, containing 300ml of product each. The bottles have a black plastic screw-on cap, but other than that there is nothing limiting the amount of product that comes out of the bottle. Personally, I don’t like this. I have no control over how much shampoo I pour out, and I often end up with a huge mess in my hand. The conditioner isn’t as messy, obviously, but it’s less runny which means that I need to squeeze the bottle until this huge lump flops onto the palm of my hand. I think that INOAR should consider having one of those caps that flip open (what are those called?) so that consumers don’t waste so much product during each use.
Inoar’s Vegan shampoo is made from plant oils that penetrate deep into hair fibers. With coconut oil, rich in Vitamin E and fatty acids, and olive oil, an antioxidant, it gently cleanses, leaving your hair healthy and shiny. It has also been cleared for the Low Poo method.
This shampoo has a delicate coconut scent. I am crazy about the smell, and it’s the very first thing that I noticed when opening the bottle. The shampoo itself is thick and it feels luxurious. There isn’t much of a lather when washing my hair, and I have read that it is due to the fact that it is SLS-free. This is a really good thing because Sodium Lauryl Sulfate, the detergent that makes products foam, has been proven to be really bad for you (specifically skin, eyes and other tissue) AND the environment. In the product description, it states to have been cleared for the “Low Poo method”. At first I was like, “what?“, but I did a bit of research and found out that the Low Poo method refers to only shampooing your hair every other day to avoid putting all of the harsh chemicals, disguised as pretty-smelling shampoo, on your hair so much. I realized that I already fall into this category, only shampooing my hair every three or four days (oops). Before learning about all of this weird terminology (low poo, no poo and co-wash), I was going to comment on the fact that this shampoo makes my hair last about a day longer before looking like a greasy mess. I can confirm that the Low Poo promise is true. However, my hair feels like a bag of dry straw after using this shampoo because it does a wonderful job at stripping away all of that grease.
Inoar’s Vegan conditioner is made from plant oils that penetrate deep into hair fibers. With coconut oil, which acts from within the strands, rebuilding and strengthening, and olive oil, which is highly moisturizing, it untangles, leaving hair much smoother. It has also been cleared for the No Poo/Co‑Wash methods.
This conditioner has a beautiful nutty scent, stronger than that of the shampoo. Like I said, I’m obsessed. It has been cleared for the No Poo/Co-Wash methods, which means that one can replace one’s shampoo with this conditioner. I didn’t quite understand this at first, but I read that it is to avoid stripping the hair of all of its healthy, natural oils. I can’t confirm if this claim is true, but I think that it is an interesting concept that I would like to try out one day. I was highly disappointed after my first wash with this Vegan duo because the conditioner did not take away that dry straw feeling that I got from the shampoo. The next time I washed my hair, I left the conditioner on my hair for about five minutes which helped it feel softer again. Although INOAR states that this conditioner leaves your hair feeling “much smoother“, it isn’t significant and I have used other products that have done a better job (however, these other products are not 100% vegan/plant-based). I think that the multipurpose mask would be the product to use to add moisture/softness back into my hair, but I haven’t bought it, so I can’t confirm this.
The INOAR Vegan Shampoo and Conditioner are both wonderful products, considering the fact that they are 100% plant-based and SLS-free. I don’t get a bad feeling in my stomach when using them because I know that it is not harmful (or at least less harmful) than most other products on the market. However, I don’t feel like I have salon-quality hair afterwards and every SLS-free shampoo that I have used has made my hair feel like straw, including this one. The conditioner isn’t significantly better than any other conditioner that I have used either. These products do have one of the most amazing scents ever, and it lingers on my hair for a while. I also really like the fact that I can go about four days without washing my hair, staying true to the Low Poo method. Vegan hair products are hard to come by here, so I can’t tell you if there are better vegan products or if R640 is seriously worth it. I think that, if you can afford it and are truly serious about using vegan products/SLS-free products, these two are worth a try. It has definitely inspired me to buy more vegan products in the future, and I would also like to try the No Poo/Co-Wash method using this conditioner some time in the future.
INOAR products can be bought online or at certain hair salons. Mine are from Hair-Inn. (Just as a disclaimer, Hair-Inn is owned by my stepmother, however I did NOT get these products for free. Like I said above, my mother bought them.)
What are your favourite vegan or SLS-free hair products?
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